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Sports sponsorship

Sponsorship of sports teams illustrates commitment, innovation and risk management – values that lie at the very root of Groupama’s approach to its business.

In an increasingly fast-changing environment, sports sponsorship, namely of Team Groupama, personified by Franck Cammas, is allowing the Group to reassert its personality. With initiatives governed by concrete principles of proximity, solidarity and accountability, Groupama uses its involvement in sports to convey its unique worldview and consolidate its identity as an enduring company that is all at once prudent and adaptable, protective and competitive, with one foot firmly planted in today’s reality and the other already stepping into the future.

12 years of sea-going adventure and partnership with Franck Cammas

Since 1997, but more than ever today, Groupama is choosing sports sponsorship as a vehicle for addressing the strategic issues with which the Group is confronted. Partnership with Team Groupama and its standard-bearer Franck Cammas demonstrates the Group’s capacity to support ambitious projects over the long term while illustrating its expertise in managing risks in a challenging environment.

The sea: an arena for Groupama’s initiatives

Through a series of exploits and projects over the years, the sea has emerged as a veritable theatre of operations for Groupama’s initiatives. The Group’s goal is to make risk prevention the core focus of these ventures. The sea, and coastal areas in general, present numerous dangers of which children, the most vulnerable group, must be made aware. With its “Sauvegarde Junior” programme launched in 2008 and scheduled to run through 2010, Groupama is deploying an initiative fully consistent with that of the maritime rescue organisation Société Nationale de Sauvetage en Mer (SNSM): the programme is aimed at teaching children how to stay safe by being careful near the sea and gives them a frame of reference so they can enjoy greater independence with minimal risk. All of the Regional Mutuals are mobilized in support of this coastal safety campaign, which also focuses on protecting the marine environment.

Sports sponsorship: local and international impact

Competitive sailing epitomizes perseverance, the thirst for action, the management of risk and the flare for innovation – values that contribute to the identity of Groupama and advance its strategic objective of transitioning from its position as the French insurance market leader to one of the top ten European insurers by 2012. In addition to the sporting programme of Team Groupama, planned through 2011, the Group in 2006 introduced another policy in partnership with its Regional Mutuals. To reinforce the brand’s connection with local markets and support commercial development of the brand in urban areas, Groupama has engaged in local and regional sports sponsorship agreements (with football, rugby and basketball teams). On the international level, most countries in which the Group operates also take advantage of sports sponsorship. This contributes to creating a shared worldwide momentum for the Groupama brand.

The Partnership with Groupama

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Partnership with Groupama

Groupama is a mutual insurance company, bank and financial services provider with "multi-channel" distribution to serve 16 million members and customers.